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The Toolemera Press
Trade Cards
Trade cards are a favorite of mine, partly because they are so difficult to find and partly because they are as close to a personal item as you can get, barring an autograph. Many Victorian era trade cards where produced for use at the various industrial and commercial expositions that where held throughout the United States. Some where intended for distribution by a company salesman. Still others where produced in local letterpress print shops for the use of tradespeople in their own community.
Additional Reading:
- London Tradesmen's Cards of the XVIII Century. Heal, Ambrose. B. T. Batsford, Ltd. London. 1925. Reprinted 1968 Dover Press, New York.
- Collecting Printed Ephemera. Rickards, Maurice. Abbeville Press, New York. 1988
- This Is Ephemera: Collecting Printed Thowaways: Printed or Handwritten Items Produced For Short-Term Use and Generally for Disposal. Rickards, Maurice. David and Charles, London. 1977
- The Trade Card in Nineteenth Century America, Jay, Robert. University of Missouri Press, 1987
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